Scott Paper Limited to Change Name to Kruger Product
Wednesday, October 11, 2006 | Source: Whitewater Communications
(Oct 10, 2006) — New Name, New Logo, Complete Massive Three Year Re-Branding Initiative
One of Canada’s most recognizable and successful companies is undergoing an identity change at the conclusion of a massive three year re-branding initiative. Kruger Inc., with operations across North America and more than 10,000 employees worldwide, today announced it will be re-naming its Scott Paper division to Kruger Products.
Montreal-based Kruger purchased the assets of Scott Paper from Kimberly-Clark when the company left the Canadian marketplace in 1997. The purchase included a ten-year licensing and trademark agreement for the Scott, Cottonelle and ScotTowels trademark names which expires July 2007.
Kruger announced in April that while it would continue to sponsor the Canadian Women’s Curling Championship as it has for the past 25 years, the event’s name was changing from The Scott Tournament of Hearts to The Scotties Tournament of Hearts. Scott Paper has been the longest corporate sponsor of amateur sport in Canada. The annual 10-day event, which brings together Canada’s best female curlers, will be held at the Enmax Centre in Lethbridge, Alberta February 17 – 25, 2007.
The Scott Paper name change is aimed at creating an entirely new and all-Canadian banner – Kruger Products – to encompass several of this country’s most successful, best-selling tissue brands including: Cottonelle, now re-named Cashmere; SpongeTowels, the all-new, next generation of ScotTowels; Scotties; Purex; and Viva soon to be known as White Swan. Kruger is Canada’s leading manufacturer and distributor of paper products.
“Our new name and logo represent a terrific progression for our company and reflect the power of the Kruger brand and the diversity of the company’s business activities,” says Mr. Gosselin, Chief Operating Officer, Kruger Products. “Kruger Products remains committed to growing women’s curling in Canada through it’s sponsorship of the Scotties Tournament of Hearts.”
© 2004-2006 Canadian Curling Association. All rights reserved.
Source: Curling.ca News